What is the primary goal of the auctioneer on auction day?

The primary goal of the auctioneer on auction day is to sell items for the maximum dollar. This focus is crucial because an auctioneer's effectiveness is often measured by their ability to drive bids up and achieve the highest possible selling price for the items being auctioned. By using their skills in persuasion, pacing, and engaging with bidders, the auctioneer aims to generate competitive bidding, which ultimately reflects a higher selling price.

While creating a competitive atmosphere and providing entertainment are important aspects of the auctioneer's role, these elements serve to enhance the overall goal of maximizing the sale price. Establishing buyer relationships is also valuable, but it is secondary to the immediate objective of achieving the best financial outcome for the consignor on that day. Thus, the emphasis on maximizing proceeds underscores the auctioneer's primary responsibility during the auction event.