Who is the auctioneer primarily considered to be?

The primary role of an auctioneer is to act as the agent of the seller. This means that the auctioneer represents the interests of the seller during the bidding process. Their responsibilities include promoting the items being auctioned, establishing the terms of the auction, and ultimately facilitating the sale of those items for the best possible price. The auctioneer has a fiduciary duty to the seller, which involves acting in their best interests throughout the auction process.

While auctioneers do engage with buyers and facilitate the bidding process, their primary allegiance is to the seller who has hired them. This relationship also encompasses handling the sale process effectively, ensuring that the terms agreed upon are followed, and that the seller's interests are prioritized. In this way, the auctioneer's role is distinctly centered around serving the seller's needs and goals in the auction environment.