Why is 24 carat gold rarely used in jewelry?

24 carat gold is considered pure gold, which means it contains 99.9% gold with no significant alloy content. Although its purity gives it a beautiful, rich yellow color, this same characteristic also makes it very soft and malleable. As a result, jewelry made entirely of 24 carat gold can easily be scratched or dented, making it impractical for everyday wear when compared to gold alloys that are mixed with other metals such as silver or copper. These alloys create a more durable product that can withstand the rigors of daily use while maintaining a good appearance. Therefore, the softness of 24 carat gold is the primary reason it is rarely used for jewelry, as stronger alternatives offer both aesthetic and functional benefits.